Data Mining Director

Scope of Work:

Being responsible for (1) managing PPC/Display/Social Media campaigns across a number of assigned accounts and industries, (2) optimizing campaigns on a daily basis, in accordance with the digital marketing strategies and technical changes of the digital landscape, (3) analyzing campaign performance and industry data, in order to suggest new techniques to maximize campaign performance, (4) designing and presenting performance marketing plans that align with the client’s business objectives, and 

Qualifications:

• Bachelor’s degree in marketing, business management or accounting is preferred
• 2+ years of experience in performance marketing, preferably with Google AdWords advertising
• Thai Nationality
• Knowledgeable of Google Analytics, programmatic and other major third-party platforms
• Certified in Facebook Blueprint and at least 3 Google certifications is preferred
• Good command of written & spoken English
• Strong analytical and project management skills
• Outstanding communication & negotiation ability
• Proficient in MS Office (PowerPoint & Excel)

Job Descriptions:

• To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project
• To set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives
• To manage budgets in line with the target KPIs and strategies
• To measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third-party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior
• To carry out daily optimization for a number of assigned on-going accounts
• To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs
• To present biddable plans and reports to clients
• To work closely with various departments to ensure that each campaign is kept up-to-speed with progress and results